Now, I of course don’t know for sure that Apple fed WSJ this story — but let’s look at the recent history. In January, as rumors were swirling about the iPad, the WSJ had a story suggesting the tablet computer could run around $1,000. At the time, I pointed out why this reeked of Apple setting expectations low so they could blow them out of the water. A few days later, a former Marketing Manager at Apple backed this up. The result? Steve Jobs on stage announcing the iPad would start at just $499. Boom.
This past July, rumors were swirling that Apple would have to recall the iPhone 4 due to its antenna. When Apple called a surprise press conference, these rumors only intensified. But one day before the event, there was the WSJ again with the story that Apple would not be recalling the device. Again, this seemed to be all about setting expectations. The next day, did Apple recall the device? Nope. But no one panicked because everyone knew they weren’t going to.
If you go back to last year, on June 19, Apple had their most successful product launch ever (at the time) with the iPhone 3GS. That night, after the stock market had closed, WSJ broke the news that Apple CEO Steve Jobs had undergone a liver transplant months earlier while on his medical leave of absence. The timing of such a scoop was curious at best — and there’s no denying that the timing was advantageous to Apple. Jobs was said to be fine, and returning to work shortly.
What did all of those stories have in common? Each was authored or co-authored by WSJ reporter Yukari Iwatani Kane. And guess who co-authored today’s Verizon iPhone story as well? Yep.
Read more:The Impeccable Timing Of The Verizon iPhone Rumors
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